The BICIFICATION project is totally aligned with the objecves and the scope of both the Innovaon area and the Acve Mobility segment. This alignment is aributed to the innovave aspect and the high TRL of the technological soluon (hardware plus soware), as well as to the goals that this soluons aims to achieve. For many European countries, mainly located in Southern and Eastern Europe, cycling is not a common pracce and this can be also realized by its extremely low modal share. While the development of appropriate infrastructure and the implementaon of (e)-bike sharing systems is essenal, what this countries really need for achieving modal shi is a change in the atudes. The BICIFICATION project targets parcularly in this change. Therefore, within the project the high TRL soluon will be promoted and ulized for seng a gamificaon/rewarding scheme in three European cies. These schemes will not only reward the “loyal” bicycle users, but mainly it will achieve to have a direct impact on cizens that are in the “Contemplaon” or in the “Preparaon” stage (i.e. they are not currently cycling, but they are thinking of starng it in the far or in the near future respecvely). This direct impact will be also sought by spreading loudly the “you ride – you earn” message in the local media, also with the assistance of the local authories.